Facebook is one of the best platforms to connect with an audience that resonates with your product or service. But most people fail to create the right following or create nothing at all. If this is you, we’ve got you sorted. We look at 5 ways to improve your following on Facebook.

1. Use different content types

Facebook allows you to curate content in different ways. They include:

  • Live videos: Here you can showcase the launch of products or showing how a certain task is done.
  • Text and video: You can include a text explanation of your video.
  • Picture and text: A detailed explanation of the picture or additional information.
  • Link and text: Telling your audience what the link is all about.
  • Text post: no graphics, just text.

2. Improve engagement

If you want many people to interact with your content, then you’ll have to improve its engagement rate. For example, if your post is liked and commented on a few seconds after posting, the Facebook algorithm will push it on top of most people’s feed. This can easily help you get a valuable following.

3. Avoid getting salesy

Most people avoid posts that seem to push them to buy an item or subscribe to a service. Instead, you should ensure your post entails more of the product’s benefits. This way, a person is more likely to buy into your idea.

4. Be all in

Do not be afraid to show your face. People tend to buy from people that show off their faces because it is easier to create a bond with a person rather than a thing.

5. Create emotions

Aim to create emotions based on the type of your content. If it’s bound to elicit joy, use phrases that showcase happiness and vice versa.


The above tips are a recipe for increasing your following on Facebook. They give you a competitive edge making you stand out from the crowd. Ensure that your page is populated with relevant posts. Depending on the nature of your business, you can post anywhere between once and thrice per week.